The Donation Page Friction Study

A look at how friction is impacting the online giving experience of 643 nonprofits

Friction. It’s any element on your donation page that slows down or prevents donors from giving – and one of the biggest killers of online donations.

By developing a 25 question self-assessment tool for nonprofits to discover friction points in their online giving experience, we’ve compiled data to analyze friction in the giving experience of 643 organizations.

In this free benchmark report, you’ll be able to explore 8 types of friction that are killing your donation pages and see real data-driven strategies to reduce this friction and raise more money.

This benchmark study will answer questions like…


  • What are the main elements of friction?
  • Which friction points are the most important to remove or reduce in the online giving experience?
  • What kind of friction is most prevalent in the online giving experience?

Get the Free Donation Page Friction Study

See how your organization compares to 643 nonprofits in this free donation page friction study and get data-driven insights to reduce friction on your donation page by requesting the free study using the form below.

These donation page friction resources are provided to you entirely for free by Fundraise Up and NextAfter.

Find out how the Fundraise Up platform can use AI to help remove friction from your donation page. And get equipped with proven, digital-first fundraising strategies through NextAfter’s online fundraising resources.