Stop friction from killing your donations

Get personalized strategies to improve your donation page with this free donation page self-assessment

The average nonprofit donation page has an 87% failure rate. 

That means that 87% of your would-be donors have been let down by something on your page – even though they came with some level of motivation to give. 

However, online fundraisers that are making strides in improving their donation rates and growing their online revenue understand this foundational donation page idea:

Friction is the biggest killer of your online donations.

Increase your donations by eliminating friction

Friction on your donation page can be hard for you to identify yourself, but your donors feel it every time they consider making a gift.

That’s why we’ve created this free, Friction Self-Assessment in partnership with our friends at Fundraise Up. 

This free tool will walk you through questions about your donation page and give you a personalized friction score with tips to start optimizing your page.

Every question and every recommendation is based on what Fundraise Up and NextAfter have learned works to reduce friction and increase revenue through rigorous a/b testing and optimization.



Start improving your donation page with the free friction self-assessment

Get your friction score as well as specific, data-driven, and personalized tactics to increase your donations when you complete the free friction self-assessment.

After completing the questions below, you’ll receive your personalized Donation Page Friction score with industry benchmarks and specific tips to reduce unnecessary friction – all based on a/b testing and first-hand research.

To take this donation page friction self-assessment follow these steps:

Step 1: Start from your homepage and find the easiest/quickest way to get to a donation page (this is your main or general donation page).

Step 2: Complete a one-time donation and answer the 25 questions below as you go.

Step 1 of 8

Step 1: Finding & Loading

Note: To measure your load time, you can use Google's Page Speed service. Visit this site, enter your URL, and then come back to finish your assessment.